Marketing Manager

HFMA is the nation's leading membership organization for healthcare financial management executives and leaders. More than 34,000 members, ranging from CFOs to controllers to accountants consider HFMA a respected thought leader on top trends and issues facing the healthcare industry. HFMA members can be found in all areas of the healthcare system including hospitals, managed care organizations, physician practices, accounting firms and insurance companies.

Responsibilities:

 

Develop and execute marketing plans for all product and service lines as assigned.

Contribute to the creation and management of a master plan that coordinates and aligns each of the various marketing initiatives across the Association. Manage the market planning process so that plans are completed within a targeted timeframe.

Work collaboratively with product owners to develop marketing plans and budgets that will meet or exceed targeted sales and revenues.

Oversee marketing budgets as assigned and make recommendations for necessary corrections, contingency marketing or other changes.

Utilize metrics to track the impact of marketing programs on revenue and other targets established by the organization. Work collaboratively with Marketing and Membership Analyst to ensure a performance driven marketing effort.

Manage the HFMA brand and its use in order to maintain a consistent and purposeful image throughout all product lines, promotional materials and events.

Identify, select and manage external suppliers, negotiate terms, and monitor their effectiveness.