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Location: Westchester
HFMA is the nation's leading membership organization for healthcare financial management executives and leaders. More than 34,000 members, ranging from CFOs to controllers to accountants consider HFMA a respected thought leader on top trends and issues facing the healthcare industry. HFMA members can be found in all areas of the healthcare system including hospitals, managed care organizations, physician practices, accounting firms and insurance companies.
Contribute to the creation and management of a master plan that coordinates and aligns each of the various marketing initiatives across the Association. Manage the market planning process so that plans are completed within a targeted timeframe.
Work collaboratively with product owners to develop marketing plans and budgets that will meet or exceed targeted sales and revenues.
Oversee marketing budgets as assigned and make recommendations for necessary corrections, contingency marketing or other changes.
Utilize metrics to track the impact of marketing programs on revenue and other targets established by the organization. Work collaboratively with Marketing and Membership Analyst to ensure a performance driven marketing effort.
Manage the HFMA brand and its use in order to maintain a consistent and purposeful image throughout all product lines, promotional materials and events.
Identify, select and manage external suppliers, negotiate terms, and monitor their effectiveness.
Marketing Manager
Posted by: Healthcare Financial Management Association Posted date: Sep-30-09Location: Westchester
Description
| Post Details | |
| Job Title | Marketing Manager |
| Posted By | Healthcare Financial Management Association |
| Job Function | Marketing |
| Salary Range | $65,001 - $80,000 |
| Start Date | October 2009 |
| City | Westchester |
| Deadline | |
| Agency Email |
resumes hfma.org |
| Job Categories | |
| Location | Location -> Illinois -> West Chicagoland |
| Type of Work | Type of Work -> Marketing / Outreach / Communications |
| Job Type | Job Type -> Full-time |
The Marketing Manager is responsible for the development and execution of marketing plans for the Association’s products and services. In addition, the position is responsible for measuring and monitoring the effectiveness of marketing initiatives, and continuously improving the application of marketing strategies and tactics.
Responsibilities:
Develop and execute marketing plans for all product and service lines as assigned.
Contribute to the creation and management of a master plan that coordinates and aligns each of the various marketing initiatives across the Association. Manage the market planning process so that plans are completed within a targeted timeframe.
Work collaboratively with product owners to develop marketing plans and budgets that will meet or exceed targeted sales and revenues.
Oversee marketing budgets as assigned and make recommendations for necessary corrections, contingency marketing or other changes.
Utilize metrics to track the impact of marketing programs on revenue and other targets established by the organization. Work collaboratively with Marketing and Membership Analyst to ensure a performance driven marketing effort.
Manage the HFMA brand and its use in order to maintain a consistent and purposeful image throughout all product lines, promotional materials and events.
Identify, select and manage external suppliers, negotiate terms, and monitor their effectiveness.
Mandatory Job Qualifications
Bachelor Degree and 5-10 years experience in planning, marketing and communications
Excellent business acumen and broad experience and understanding of all facets of marketing
Excellent organization and project management skills
Outstanding written and oral communication skills
Ability to manage multiple priorities and adhere to deadlines
Ablity to manage graphic design projects
Strong PC word processing, spreadsheet and database management
Excellent interpersonal skills and be able to develop strong relationships with internal and external parties
Results-oriented, team-orientation and a passion for creativity
Desired Qualifications
Graphic design skills.How to Apply
The employer has chosen to incorporate application directions and/or contact details in the posting description itself. Please reference the details above for this information.
